Web Design
AmarShoop.com is an e-commerce platform offering handcrafted items in Bangladesh. Over the past 2 years, their website traffic grew, but users were dropping off before making purchases. The redesign took place from January to April 2025.
Problems
Poor mobile experience — slow loading, unresponsive layout. Confusing navigation & information architecture — users couldn’t find products or categories easily. Low conversion rate — many visits, few sales; cart abandonment high. Weak branding & visuals — site looked generic; product images inconsistent; no trust signals.
Goals / Objectives
Increase conversion rate by 30%. Reduce mobile bounce rate to under 40%. Improve site loading time (page load under 3 seconds). Enhance user trust (add reviews, better imagery, clear “About Us”). Streamline navigation to reduce clicks to purchase.
Solutions
Conducted user research & analytics review to see where drop-offs happened. Redesigned site structure: grouped related products; simplified categories. Employed a mobile-first responsive design. Optimized images and code to improve load speed. Added trust elements: customer reviews, secure payment badges, clear return policy. Created consistent visual style: unified color palette, professional product photography, clear typography.
Results
The redesign of AmarShoop.com significantly improved user experience, mobile performance, and conversion metrics. The investment in UX, performance, and trust signals paid off in both quantitative and qualitative ways. If you want a website that sells more, engages users better and looks professional, let’s talk about how we can help you achieve those results too.